What Is Responsive Web Design and Why You Need to Invest in It

Responsive web design is the big thing in the technology world right now. Moreover, it is utmost important for businesses to have a responsive web design. It makes your website mobile friendly, makes it eye pleasing both for mobile and desktop users and increases the view time of your site.

What is responsive web design?

Responsive web design is a procedure to put together a website in such a way that it automatically adjusts its content and elements to match the screen size on which it is viewed. It transforms bulky, eye soaring sites into eye catchy and fun way. It also replaces the need to have a dedicated mobile website separately for smartphone users. Instead of designing different websites for different screen sizes, you can create just one site that matches with every device’s screen and size.

Here are some reasons to seriously consider using responsive web design.

  1. Enhances user experience

Enterprises these days know how important it is to offer an excellent user experience. After all, there are a high number of chances that the visitor will abandon you if he isn’t thrilled by the UX. Even if you produce utmost quality content, there’s isn’t any surety that the user would stay. Having a responsive design will enhance the UX of your website and will also increase the average view duration.

  1. Cost-effective

Many enterprises think getting your business responsive is an expensive affair, but to the contrary, you are saving a lot. Maintaining separate websites for desktop and mobile users can become a tedious and costly process. When you make your mobile responsive, you need to invest only in one site. Hence, whether the user is viewing your site on a desktop or a mobile while being on the move, you’ll be able to accommodate their needs.

  1. Google favors responsive web design

The world is where Google is. It is hands down the most relevant search engine, and you have to be sure that your list is 100% Google compliant. Out of all the web design tactics present, Google favors and recommends the use of responsive web design. There are hundreds of reports highlighting that responsive web design sites show up higher in search engine results.

  1. Flexibility

When you have a responsive design, you can do changes hassle-free. On top of that, you need not have to worry about making changes on two sites. This flexibility is a huge advantage when you want to tweak your design, and you only have to do it once.

Along with that, responsive design is very fluid. This means the content will flow across all screen resolutions and devices. Such a website will look similar across all devices and platforms.

  1. Search Engine Optimization

It is a strategy used by companies to boost their search rankings and rank better in the SERPs. The closer you’re to the top, the better chances you’ve for the potential customers. Responsive web design will aid the SEO practices as Google favors websites which are mobile friendly. Along with other SEO factors, responsiveness can give a significant boost to the search results.

Embrace Responsive web design for your business

Responsive web design should be as crucial to you as it is to nurture a lead. In today’s age, it can make or break your business. If you don’t employ responsiveness, you’re missing out something important. Make sure you invest in a good responsive web design creation process to scale your business.

Author Bio

This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.


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